Behavior
Architecture
Innovation
From complexity to clarity.
From clarity to change.
Behavior Architecture Innovation Think Tank
BAITT is a behaviour-led design practice working at the intersection of environment, technology, and human psychology. We identify what creates friction, cognitive load, and stress in real contexts, then prototype interventions that improve human experience and system performance.
Anything that is not nature, let it be architecture, cities, organizations, or services and governance structures, are designed and they directly shape how we feel, act, and relate. Our team consists of architects, psychologists, AI experts and planners that understand this relationship and approach them from this multidisciplinary and future proof lens.
We translate academic research into practical insights, curate standout projects in neuroarchitecture, and spotlight innovations redefining how we live, work, and connect with space.
Consulting: We help you understand the problem better, and ensure a future proof solution. Not just on paper, but pilotable, implementable, and measurable.
Curate Knowledge: Sifting through research to surface what truly works.
Host Events & Workshops: Uniting experts and practitioners to share methods and ideas.
Publish a Newsletter: Delivering fresh insights, applied practices, and cutting-edge innovations.
Welcome to BAITT, where we are building tomorrow,
Shaping Spaces, Understanding Behaviors